5 min read
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Jo Perrotta: 16-Oct-2023 11:21:26
Aligning sales and marketing functions successfully may feel like a unicorn achievement for some managers.
4 min read
Jo Perrotta: 11-Oct-2023 14:30:11
Understanding the nuances between different marketing strategies is crucial for growing your business effectively.
4 min read
Jo Perrotta: 25-Jul-2023 10:38:57
We’re more than halfway through a year where the news cycle has been dominated by AI, both as a topic and as the author, it seems.
3 min read
Jo Perrotta: 07-Jun-2023 10:07:49
You know that marketing can make you money but so far you have struggled to provide any meaningful MROI. Social media analytics are all well and good...
4 min read
Jo Perrotta: 07-Jun-2023 10:07:13
You’ve made the decision to start measuring MROI, you’ve overcome the blockers mentioned in our last blog but what’s next and how to get started with...
3 min read
Jo Perrotta: 07-Jun-2023 10:06:37
The walls are closing in on ChatGPT. Or was that Wall Street? Less than six months after ChatGPT entered the scene and blew our primitive brains with...
5 min read
Jo Perrotta: 20-Mar-2023 14:15:48
I don’t know about anyone else, but chatter around ChatGPT has dominated my LinkedIn feed for months. From here’s-one-I-made-earlier examples of the...
2 min read
Jo Perrotta: 31-Jan-2023 13:56:00
Recruitment marketing functions were once seen as the ‘colouring-in’ department that usually fixed things without thanks.
4 min read
Jo Perrotta: 24-Nov-2022 09:46:28
Trust is, and always has been, at the core of the economy; and with more than 5 billion people using the internet today, trust and a digital first...
4 min read
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Claudia De la Cruz: 18-May-2022 16:55:41
“If you can't measure it, you can't manage it.” - Peter Drucker Every CEO, MD and Director wants to know what they are getting from their investment...
