The Marmalade Marketing Blog

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Marketing Strategy (2)

Empty office covered in cobwebs

5 min read

CHATGPT: The End Of The Recruitment Marketing World As We know It?

I don’t know about anyone else, but chatter around ChatGPT has dominated my LinkedIn feed for months. From here’s-one-I-made-earlier examples of the...

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Recruitment marketing Salary Survey on Laptop

2 min read

Introducing the World's First Recruitment Marketing Salary Report

Recruitment marketing functions were once seen as the ‘colouring-in’ department that usually fixed things without thanks.

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Man smiling sat at meeting table with laptop

4 min read

The Trust Economy & Digital First

Trust is, and always has been, at the core of the economy; and with more than 5 billion people using the internet today, trust and a digital first...

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Man in coffee shop looking at phone

4 min read

Recruitment Marketing ROI vs Measuring Marketing ROI

“If you can't measure it, you can't manage it.” - Peter Drucker Every CEO, MD and Director wants to know what they are getting from their investment...

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Man behind camera on tripod

4 min read

4 Reasons Why Video is Key for Your Recruitment Marketing Strategy

For the recruitment marketers out there who have been utilising video as part of their digital strategies for a few years now, you may look back on...

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Woman sat at dest with laptop

2 min read

You are still not investing in Marketing?

The great rehire of 2021 is in full effect, and recruitment businesses are operating at maximum capacity as they navigate a highly candidate-driven...

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Woman and man sat in meeting room

4 min read

4 Things To Do Before Hiring a Marketer for Your Recruitment Business

While marketing has always existed in recruitment, a strategic approach to it is far from the norm. But, thankfully, this is changing.

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Man sat looking at laptop

4 min read

How Mature is Your Marketing Function?

The sun is shining (pass the ice lollies!), and recruitment businesses are making hay again. But, what does this mean when the pendulum swings?...

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Man looking at laptop

3 min read

Are We Headed For An Attention Recession?

What caught your attention to read today’s blog? Was it a quippy social media post, the flash of an animation, or a link sent to you by a friend?...

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Man walking along looking at phone

3 min read

Are You A Victim of the Attention Economy?

Ahh, clickbait - an avid scroller’s arch nemesis, and a ploy to keep you pursuing your feed. No, LinkedIn isn’t closing your account, but the power...

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