The Marmalade Marketing Blog

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Marketing Strategy (3)

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4 min read

The Trust Economy & Digital First

Trust is, and always has been, at the core of the economy; and with more than 5 billion people using the internet today, trust and a digital first...

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4 min read

Recruitment Marketing ROI vs Measuring Marketing ROI

“If you can't measure it, you can't manage it.” - Peter Drucker Every CEO, MD and Director wants to know what they are getting from their investment...

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4 min read

4 Reasons Why Video is Key for Your Recruitment Marketing Strategy

For the recruitment marketers out there who have been utilising video as part of their digital strategies for a few years now, you may look back on...

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2 min read

You are still not investing in Marketing?

The great rehire of 2021 is in full effect, and recruitment businesses are operating at maximum capacity as they navigate a highly candidate-driven...

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4 min read

4 Things To Do Before Hiring a Marketer for Your Recruitment Business

While marketing has always existed in recruitment, a strategic approach to it is far from the norm. But, thankfully, this is changing.

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4 min read

How Mature is Your Marketing Function?

The sun is shining (pass the ice lollies!), and recruitment businesses are making hay again. But, what does this mean when the pendulum swings?...

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3 min read

Are We Headed For An Attention Recession?

What caught your attention to read today’s blog? Was it a quippy social media post, the flash of an animation, or a link sent to you by a friend?...

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3 min read

Are You A Victim of the Attention Economy?

Ahh, clickbait - an avid scroller’s arch nemesis, and a ploy to keep you pursuing your feed. No, LinkedIn isn’t closing your account, but the power...

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Man sat at desk with laptop

4 min read

Stop Suffering From FOMO (Fear of Marketing Output)

When it comes to ‘FOMO’, people typically think of the pangs of regret associated with staying at home instead of heading out with friends, going to...

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man sat at desk using laptop

2 min read

Curate and Create: Content for Quick Wins

We’re die-hard champions of content here at Marmalade Marketing. Not only is content vital in increasing brand awareness, and keeping in touch with...

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