The Marmalade Marketing Blog

1 min read

Marmalade Attends The Talk of Manchester Awards 2023

Nina Lawman: 13-Dec-2023 14:47:00

December was a busy month for Marmalade. The highlight, however, was receiving a rather flashy new title. Cue drumroll… We are proud to announce that...

6 min read

The Impact of AI on Marketing Teams: Evolving Roles and Skills

Claudia De la Cruz: 12-Dec-2023 14:23:20

As the end of the year fast approaches, it's only natural that many of us are thinking about the future and what it holds, particularly in the face...

Marmalade Attends The Fearless Founders End-of-Year Celebration

Nina Lawman: 11-Dec-2023 11:50:00

Our Managing Director, Jo Perrotta, spoke at Fearless Adventures "Fearless Founders End of Year Celebration" in Manchester last week alongside two...

Marmalade Attends The Global Recruiter Awards 2023

Nina Lawman: 14-Nov-2023 12:38:00

The Marmalade Marketing team had a fantastic time attending The Global Recruiter Industry Awards 2023. It was wonderful to get together with some of...

7 min read

Why Marketing and Sales Alignment Fails and How to Fix It

Claudia De la Cruz: 13-Nov-2023 11:31:22

The alignment between marketing and sales teams is essential. When marketing and sales work together, they can drive increased revenue and deliver an...

4 min read

The Role of Marketing Automation in Demand Generation: Streamlining Processes

Jo Perrotta: 23-Oct-2023 13:54:59

Don’t be scared off by the marketing buzzwords in this title! We’re here to tackle these topics and break them down for you.

1 min read

Unlock Recruitment Marketing Success with "The Art of Growing Your Business Through Marketing"

Jo Perrotta: 19-Oct-2023 11:55:00

In the recruitment industry, standing out from the crowd can be quite a challenge. With an abundance of digital tools that level the playing field,...

5 min read

Aligning Sales and Marketing with ABM: A Winning Partnership

Jo Perrotta: 16-Oct-2023 11:21:26

Aligning sales and marketing functions successfully may feel like a unicorn achievement for some managers.

4 min read

Demand Generation Marketing vs. Lead Generation Marketing: What's It All About?

Jo Perrotta: 11-Oct-2023 14:30:11

Understanding the nuances between different marketing strategies is crucial for growing your business effectively.