The Marmalade Marketing Blog

Our latest news and marketing insights.

Sign Up Today

6 min read

The Impact of AI on Marketing Teams: Evolving Roles and Skills

As the end of the year fast approaches, it's only natural that many of us are thinking about the future and what it holds, particularly in the face of such rapidly emerging technology and innovation across all industries, and in all sectors. In our...

Read More
Jo stood with the Fearless Adventures team

Marmalade Attends The Fearless Founders End-of-Year Celebration

Our Managing Director, Jo Perrotta, spoke at Fearless Adventures "Fearless Founders End of Year Celebration" in Manchester last week alongside two...

Read More

Marmalade Attends The Global Recruiter Awards 2023

The Marmalade Marketing team had a fantastic time attending The Global Recruiter Industry Awards 2023. It was wonderful to get together with some of...

Read More

7 min read

Why Marketing and Sales Alignment Fails and How to Fix It

The alignment between marketing and sales teams is essential. When marketing and sales work together, they can drive increased revenue and deliver an...

Read More
Woman sat at computer smiling

4 min read

The Role of Marketing Automation in Demand Generation: Streamlining Processes

Don’t be scared off by the marketing buzzwords in this title! We’re here to tackle these topics and break them down for you.

Read More
Coffee and a mobile phone

1 min read

Unlock Recruitment Marketing Success with "The Art of Growing Your Business Through Marketing"

In the recruitment industry, standing out from the crowd can be quite a challenge. With an abundance of digital tools that level the playing field,...

Read More

5 min read

Aligning Sales and Marketing with ABM: A Winning Partnership

Aligning sales and marketing functions successfully may feel like a unicorn achievement for some managers.

Read More
Two men sat together recording a podcast

4 min read

Demand Generation Marketing vs. Lead Generation Marketing: What's It All About?

Understanding the nuances between different marketing strategies is crucial for growing your business effectively.

Read More
Man with laptop and coffee

5 min read

Key Considerations for Selecting a Marketing Automation Platform

When it comes to choosing a marketing automation platform for your business, there are several factors that you need to consider.

Read More
Mobile phone

4 min read

The Marketer's AI Toolkit: Promises, Pitfalls and the Unavoidable Human Touch

We’re more than halfway through a year where the news cycle has been dominated by AI, both as a topic and as the author, it seems.

Read More