The Marmalade Marketing Blog

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Phone on beach with ChatGPT logo on screen

3 min read

Bans, Data Breaches and a Circuit Breaker: Why the ChatGPT Honeymoon is Over

The walls are closing in on ChatGPT. Or was that Wall Street? Less than six months after ChatGPT entered the scene and blew our primitive brains with its capabilities, it’s already finding itself on the banned list.

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Empty office covered in cobwebs

5 min read

CHATGPT: The End Of The Recruitment Marketing World As We know It?

I don’t know about anyone else, but chatter around ChatGPT has dominated my LinkedIn feed for months. From here’s-one-I-made-earlier examples of the...

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Woman sat on sofa using laptop

2 min read

Why Employee Value Proposition should matter to you

They say that you never get a second chance to make a first impression, and when it comes to recruiting top talent to grow your recruitment...

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Recruitment marketing Salary Survey on Laptop

2 min read

Introducing the World's First Recruitment Marketing Salary Report

Recruitment marketing functions were once seen as the ‘colouring-in’ department that usually fixed things without thanks.

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Man sat outside on laptop

3 min read

Marketing automation: what recruiters need to know for demand generation in 2023

Depending on where a potential candidate or client is at in their buyer journey - i.e. how close they are to becoming an active candidate or client -...

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The three wise men stood in a barn

4 min read

Three Wise Women: A Tale of Recruitment Marketing Truths

In a twist on the traditional Christmas tale, we bring to you the gift of truth from Three Wise Women this festive season. Truths that will enable...

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Man sat looking at phone

3 min read

Measuring Social Selling Success

In our previous blog, we discussed the trust economy, having a digital-first mindset, and what social selling might look like to your recruitment...

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Man smiling sat at meeting table with laptop

4 min read

The Trust Economy & Digital First

Trust is, and always has been, at the core of the economy; and with more than 5 billion people using the internet today, trust and a digital first...

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Man sat at desk looking at tablet.

3 min read

6 Ways to Leverage LinkedIn For Your Recruitment Brand

Recruiters have utilised LinkedIn as a tool since it was officially launched way back in 2003. Nowadays, the platform is so much more than a place...

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Man in coffee shop looking at phone

4 min read

Recruitment Marketing ROI vs Measuring Marketing ROI

“If you can't measure it, you can't manage it.” - Peter Drucker Every CEO, MD and Director wants to know what they are getting from their investment...

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