7 min read
AI, the Silver Bullet We've All Been Waiting For?
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Jo Perrotta: 08-Aug-2025 08:35:31
Well, not quite. But it could be one day...
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Jo Perrotta: 08-Aug-2025 08:35:31
3 min read
The Right Content Gets Results - but Only if It’s Built Properly
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Debbie Howsam: 01-Aug-2025 13:41:57
Content marketing is essential for recruitment businesses. But it’s also easy to get wrong. We see it all the time: recruitment businesses churning...
7 min read
The Gold Rush: Why 'Verified Golden Source Data' Is a Must-Have Component of Your Tech Stack
Jo Perrotta: 23-Jul-2025 10:47:15
The future of AI is doomed without verified golden source data, because it offers a beacon of light as a single, trusted source of information within...
4 min read
Transforming Your Candidate Pool into an Engaged Community
Paul Rawson: 16-Jul-2025 15:12:03
Traditional candidate pools have evolved into dynamic networks of engaged individuals, known as candidate communities. This progression reflects a...
4 min read
How a Cohesive Nationwide AI Policy Can Unlock Massive Growth Potential for Thousands of UK SMEs
Jo Perrotta: 27-Jun-2025 13:19:54
Marmalade Marketing MD Jo Perrotta, alongside Kavita Cooper, founder and chief executive of Reading-based Novo-K and Buying Station, which provides...
3 min read
How to Monetise Your Recruitment CRM: Turn Dormant Data into Active Revenue
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Claudia De la Cruz: 18-Jun-2025 11:20:37
Most recruitment agencies are sitting on a goldmine of data but aren’t extracting any real value from it.
3 min read
Reclaiming Your Voice: Brand Storytelling in the Age of AI
Jo Perrotta: 30-May-2025 11:55:45
In an era where AI can churn out seemingly endless streams of content in seconds, a surprising trend is emerging. Companies are starting to scale it...
2 min read
How to Make Referral Programmes Your Secret Weapon
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Leah Brotherton: 21-May-2025 14:35:15
Let’s be real… recruitment isn’t just about plugging talent gaps, is it? A lot of it is about matchmaking. The kind that builds dream teams,...
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4 min read
Why Marketing Automation is Essential for Recruitment Agencies
Claudia De la Cruz: 08-May-2025 15:07:25
Many recruitment leaders believe that marketing automation is complex, expensive, and only relevant to large-scale businesses. However, this couldn’t...
2 min read
How User-Generated Content Turns Customers into Your Best Marketers
Leah Brotherton: 29-Apr-2025 11:21:36
User-generated content (UGC) is quickly becoming one of the most powerful tools in a marketer’s toolkit. More and more of our clients are asking the...