The Marmalade Marketing Blog

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Marmalade Attends The Global Recruiter Awards 2023

The Marmalade Marketing team had a fantastic time attending The Global Recruiter Industry Awards 2023. It was wonderful to get together with some of the best in the recruitment industry and celebrate the excellence and innovation that the sector is...

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7 min read

Why Marketing and Sales Alignment Fails and How to Fix It

The alignment between marketing and sales teams is essential. When marketing and sales work together, they can drive increased revenue and deliver an...

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Woman sat at computer smiling

4 min read

The Role of Marketing Automation in Demand Generation: Streamlining Processes

Don’t be scared off by the marketing buzzwords in this title! We’re here to tackle these topics and break them down for you.

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Coffee and a mobile phone

1 min read

Unlock Recruitment Marketing Success with "The Art of Growing Your Business Through Marketing"

In the recruitment industry, standing out from the crowd can be quite a challenge. With an abundance of digital tools that level the playing field,...

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5 min read

Aligning Sales and Marketing with ABM: A Winning Partnership

Aligning sales and marketing functions successfully may feel like a unicorn achievement for some managers.

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Two men sat together recording a podcast

4 min read

Demand Generation Marketing vs. Lead Generation Marketing: What's It All About?

Understanding the nuances between different marketing strategies is crucial for growing your business effectively.

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Man with laptop and coffee

5 min read

Key Considerations for Selecting a Marketing Automation Platform

When it comes to choosing a marketing automation platform for your business, there are several factors that you need to consider.

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Mobile phone

4 min read

The Marketer's AI Toolkit: Promises, Pitfalls and the Unavoidable Human Touch

We’re more than halfway through a year where the news cycle has been dominated by AI, both as a topic and as the author, it seems.

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Man in suit at desk using laptop

3 min read

What's Stopping you from Measuring your Marketing Return On Investment?

You know that marketing can make you money but so far you have struggled to provide any meaningful MROI. Social media analytics are all well and good...

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Woman looking at phone

4 min read

MROI: Where Do You Start?

You’ve made the decision to start measuring MROI, you’ve overcome the blockers mentioned in our last blog but what’s next and how to get started with...

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