6 min read
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Jo Perrotta: 08-May-2026 11:36:20
Having worked in marketing for the best part of 25 years, I can’t begin to count how many times I’ve had the conversation with business leaders around SEO.
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4 min read
Jo Perrotta: 30-Apr-2026 17:00:24
First off - what actually is brand sentiment? In simple terms, it is how people feel about your brand. Not whether they have seen it, but whether...
4 min read
Jo Perrotta: 23-Apr-2026 08:41:01
AI may make marketing feel faster, but it is by no means a shortcut to better results.
6 min read
Paul Rawson: 16-Apr-2026 12:00:00
Discover how Account Based Marketing transforms recruitment lead generation by targeting high-value clients with precision, personalisation, and...
3 min read
Jo Perrotta: 13-Apr-2026 15:05:16
One of the easiest assumptions to make about AI is that it is cheap.
3 min read
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Leah Brotherton: 10-Apr-2026 12:49:18
Over the years at Marmalade, we’ve worked with recruitment businesses at all stages of growth. There’s one stage that consistently stands out.
3 min read
Paul Rawson: 17-Mar-2026 10:54:33
A few weeks ago, I wrote about why physical ABM works so well in recruitment.
4 min read
Jo Perrotta: 04-Mar-2026 15:22:39
There is a quiet risk emerging in businesses that are embracing AI with enthusiasm and speed. The evolution of AI Joyriding you could say.
2 min read
Paul Rawson: 26-Feb-2026 08:57:27
It’s easy to default to digital.
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3 min read
Jo Perrotta: 18-Feb-2026 11:05:13
This month, Marmalade Marketing turns ten.
