The Marmalade Marketing Blog

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7 min read

The Complete Checklist for a Successful HubSpot Portal Audit

I often speak to businesses where the Marketing leader has either inherited a HubSpot portal after joining the organisation or has had it running for some time without knowing how to get the most out of the platform. This is precisely where a portal...

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3 min read

Three Cs of Recruitment Marketing: Part One

Welcome to our blog series on the Three Cs of successful recruitment marketing: Client, Candidate, and Colleague. In this series, we will explore how...

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6 min read

7 Ways Recruitment Marketers Can Benefit From HubSpot

As recruitment agencies seek innovative ways to enhance their marketing strategies and stand out in a crowded market, technology plays a pivotal...

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3 min read

Megaphones to Whispers: How Recruitment Marketing Became Soft Sell

Shouty marketing might work for double-glazing sales, but recruitment marketing has adopted a softer approach over recent years. In the age of data...

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2 min read

7 Reasons Your Business Needs a Digital Marketing Audit

Digital marketing is constantly evolving and it can be challenging to keep up. Strategies that delivered exceptional results yesterday might not...

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2 min read

AI vs The Commute: The Battle for the Most Dreaded Work Task

Not surprisingly, the morning commute often comes out on top for the least-liked activity named by professionals. It’s something we can understand -...

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2 min read

Maximising Growth: The Benefits of Working with a HubSpot Solutions Partner

Businesses often find themselves managing the intricacies of customer relationship management (CRM) systems, inbound marketing strategies, and sales...

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5 min read

7 Things We Wish People Knew About Marketing

It’s Marmalade Marketing’s 7th birthday! As we slice into our birthday cake, we're reflecting on the journey so far. Although today should really be...

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2 min read

How To Conduct a Social Media Audit – A Step-by-Step Guide

Social media is a great place to chat with friends and chuckle at memes of dogs riding skateboards. But it's also a very powerful business tool.

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3 min read

Embracing AI in Recruitment Marketing: Training ChatGPT with Your Brand’s Voice

Ask anyone and they’ll agree: 2023 was the year of Generative AI. We know it’s been around for a while but for most people, this year was when it...

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