The Marmalade Marketing Blog

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Woman sat on sofa using laptop

2 min read

Why Employee Value Proposition should matter to you

They say that you never get a second chance to make a first impression, and when it comes to recruiting top talent to grow your recruitment organisation it’s never been more important.

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Recruitment marketing Salary Survey on Laptop

2 min read

Introducing the World's First Recruitment Marketing Salary Report

Recruitment marketing functions were once seen as the ‘colouring-in’ department that usually fixed things without thanks.

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Man sat outside on laptop

3 min read

Marketing automation: what recruiters need to know for demand generation in 2023

Depending on where a potential candidate or client is at in their buyer journey - i.e. how close they are to becoming an active candidate or client -...

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The three wise men stood in a barn

4 min read

Three Wise Women: A Tale of Recruitment Marketing Truths

In a twist on the traditional Christmas tale, we bring to you the gift of truth from Three Wise Women this festive season. Truths that will enable...

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Man sat looking at phone

3 min read

Measuring Social Selling Success

In our previous blog, we discussed the trust economy, having a digital-first mindset, and what social selling might look like to your recruitment...

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Man smiling sat at meeting table with laptop

4 min read

The Trust Economy & Digital First

Trust is, and always has been, at the core of the economy; and with more than 5 billion people using the internet today, trust and a digital first...

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Man sat at desk looking at tablet.

3 min read

6 Ways to Leverage LinkedIn For Your Recruitment Brand

Recruiters have utilised LinkedIn as a tool since it was officially launched way back in 2003. Nowadays, the platform is so much more than a place...

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Man in coffee shop looking at phone

4 min read

Recruitment Marketing ROI vs Measuring Marketing ROI

“If you can't measure it, you can't manage it.” - Peter Drucker Every CEO, MD and Director wants to know what they are getting from their investment...

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Four people sat around a desk smiling

6 min read

5 Marketing Channels that Recruitment Companies need to Prioritise in 2022

The recruitment sector is booming on a global scale, and whilst many businesses are making hay whilst the sun shines, with great success comes great...

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Woman stood at desk looking at laptop

3 min read

Who Do You Think You're Talking To?

I remember my mum asking me this question (or the more formal: "Don't take that tone with me, young lady!") when I was a child. I hadn’t said...

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