3 min read
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Jo Perrotta: 07-Jun-2023 10:07:49
You know that marketing can make you money but so far you have struggled to provide any meaningful MROI. Social media analytics are all well and good but when it comes to asking your Finance Director for additional budget for your next campaign, it...
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4 min read
Jo Perrotta: 07-Jun-2023 10:07:13
You’ve made the decision to start measuring MROI, you’ve overcome the blockers mentioned in our last blog but what’s next and how to get started with...
3 min read
Jo Perrotta: 07-Jun-2023 10:06:37
The walls are closing in on ChatGPT. Or was that Wall Street? Less than six months after ChatGPT entered the scene and blew our primitive brains with...
5 min read
Jo Perrotta: 20-Mar-2023 14:15:48
I don’t know about anyone else, but chatter around ChatGPT has dominated my LinkedIn feed for months. From here’s-one-I-made-earlier examples of the...
2 min read
Jo Perrotta: 02-Mar-2023 17:13:24
They say that you never get a second chance to make a first impression, and when it comes to recruiting top talent to grow your recruitment...
2 min read
Jo Perrotta: 31-Jan-2023 13:56:00
Recruitment marketing functions were once seen as the ‘colouring-in’ department that usually fixed things without thanks.
3 min read
Jo Perrotta: 22-Dec-2022 16:37:00
Depending on where a potential candidate or client is at in their buyer journey - i.e. how close they are to becoming an active candidate or client -...
4 min read
Jo Perrotta: 09-Dec-2022 13:44:56
In a twist on the traditional Christmas tale, we bring to you the gift of truth from Three Wise Women this festive season. Truths that will enable...
3 min read
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Nina Lawman: 28-Nov-2022 14:21:36
In our previous blog, we discussed the trust economy, having a digital-first mindset, and what social selling might look like to your recruitment...
4 min read
Jo Perrotta: 24-Nov-2022 09:46:28
Trust is, and always has been, at the core of the economy; and with more than 5 billion people using the internet today, trust and a digital first...
