10 min read
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Claudia De la Cruz: 23 Oct 2026, 14:12:04
Posting company updates and service announcements gives you something to publish. It gives a prospective client much less reason to start a conversation. If your profile says little about the business problems you solve, publishing more often won't...
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10 min read
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Jo Perrotta: 20 Oct 2026, 16:03:14
A B2B marketing retainer is an ongoing agreement where a business pays a marketing agency a regular monthly fee for an agreed level of strategic and...
5 min read
Claudia De la Cruz: 16 Oct 2026, 12:04:04
Choosing marketing support by its label is a poor way to solve a capacity problem. “Fractional” sounds flexible. “Retainer” sounds predictable....
6 min read
Claudia De la Cruz: 16 Oct 2026, 11:43:09
Depending on referrals alone leaves your recruitment agency's pipeline tied to introductions you can't schedule. Referrals can bring valuable...
8 min read
Claudia De la Cruz: 8 Oct 2026, 16:06:51
A lot of small B2B businesses buy HubSpot expecting it to fix their marketing and sales problems on arrival. It won't. Buying the platform is the...
10 min read
Claudia De la Cruz: 8 Oct 2026, 16:04:35
A lot of recruitment businesses say they measure marketing. What they actually measure is activity: social posts published, emails sent, blog views...
9 min read
Paul Rawson: 1 Oct 2026, 10:56:08
B2B marketing has more data available than ever, but the battle to prove ROI is necessarily easier as a result.
6 min read
Jo Perrotta: 23 Sept 2026, 14:47:48
Most of us love a bit of fast food. It’s convenient, it solves a problem quickly, and sometimes is just what you fancy (especially on a late night...
2 min read
Jo Perrotta: 22 Sept 2026, 14:43:52
Recruitment businesses still make money because good consultants are good with people. An obvious statement, I know. But it’s the part that gets lost...
8 min read
Claudia De la Cruz: 22 Sept 2026, 14:38:39
What Is CRM Data Enrichment? CRM data enrichment is the process of filling gaps in your existing contact and company records with additional data...
