5 min read
.jpg?width=30&name=Jo%20(1).jpg){kind=small}
Jo Perrotta: 13 Nov 2026, 13:54:45
For years, B2B digital visibility was treated as a pretty simple problem to fix. Rank well on Google, keep the website up to date, post on LinkedIn and make sure sales has something decent to send when a prospect asks for more information.
Read More
3 min read
Jo Perrotta: 13 Nov 2026, 13:43:31
Having sat directly across from CEOs, CFOs and a host of other senior leaders throughout my career, I know all too well the exasperated murmurs of...
4 min read
Jo Perrotta: 6 Nov 2026, 13:23:42
Generative Engine Optimisation, or GEO, is the practice of making your brand and content easier for AI-powered search tools to understand, retrieve...
10 min read
.jpg?width=30&name=Claudia%20(1).jpg){kind=small}
Claudia De la Cruz: 23 Oct 2026, 14:12:04
Posting company updates and service announcements gives you something to publish. It gives a prospective client much less reason to start a...
10 min read
Jo Perrotta: 20 Oct 2026, 16:03:14
A B2B marketing retainer is an ongoing agreement where a business pays a marketing agency a regular monthly fee for an agreed level of strategic and...
5 min read
Claudia De la Cruz: 16 Oct 2026, 12:04:04
Choosing marketing support by its label is a poor way to solve a capacity problem. “Fractional” sounds flexible. “Retainer” sounds predictable....
6 min read
Claudia De la Cruz: 16 Oct 2026, 11:43:09
Depending on referrals alone leaves your recruitment agency's pipeline tied to introductions you can't schedule. Referrals can bring valuable...
8 min read
Claudia De la Cruz: 8 Oct 2026, 16:06:51
A lot of small B2B businesses buy HubSpot expecting it to fix their marketing and sales problems on arrival. It won't. Buying the platform is the...
10 min read
Claudia De la Cruz: 8 Oct 2026, 16:04:35
A lot of recruitment businesses say they measure marketing. What they actually measure is activity: social posts published, emails sent, blog views...
9 min read
Paul Rawson: 1 Oct 2026, 10:56:08
B2B marketing has more data available than ever, but the battle to prove ROI is necessarily easier as a result.
