The Marmalade Marketing Blog

Our latest news and marketing insights.

Sign Up Today

4 min read

Common Pitfalls to Avoid When Getting Started with Recruitment Marketing Automation

Implementing marketing automation can significantly enhance efficiency, nurture relationships, and drive growth for your recruitment business. However, diving into automation without proper planning can lead to a variety of pitfalls that could...

Read More

3 min read

It’s Time To Blow Up Your Tech Stack & Start Wrapping!

If you’re looking to maximise your marketing ROI, then take a long hard look at your tech stack. Dig out those dusty tech contracts, understand what...

Read More

4 min read

Maximise Your Recruitment Marketing with an Omni-Channel Approach

As if you hadn’t noticed, B2B marketing is getting tougher. A recent Gartner CMO survey revealed a concerning trend: marketing budgets are shrinking,...

Read More

3 min read

The Salary Survey: A Powerful Tool for Recruitment Consultants to Drive New Business

As a recruitment consultant, you know the challenges of breaking through the noise and reaching decision-makers. It’s often difficult to get past the...

Read More

4 min read

Unlocking the Hidden Value in Your Recruitment CRM by Managing Data Effectively

Many of the recruitment businesses I speak to, struggle with outdated or underutilised CRM data, leading to missed opportunities and inefficiencies....

Read More

3 min read

Aligning Marketing and Sales for Greater Success - Get Marketing Tighter With Sales in Recruitment.

Marketing in recruitment often operates in silo, churning our blogs and social media posts independently from sales. Instead, it should be syncing up...

Read More

4 min read

How Recruitment Firms Can Thrive Under the AI Act… As Long as They Are Compliant

The EU's AI Act becomes law on August 1 which represents a momentous watergate moment for the tech landscape. The landmark legislation will have...

Read More

6 min read

Part Two: The New Skills and Developments Emerging From AI and How the World of Work Can Leverage Them

Across the fast-paced technology landscape, AI is a force to be reckoned with, especially within the workplace. The rapid adoption of AI in various...

Read More

4 min read

From Leads to Clients: How Marketing Drives Sales Enablement for Recruiters

In a competitive industry such as recruitment, aligning marketing efforts with sales enablement is critical for growth. Sales enablement involves...

Read More

4 min read

Part One: AI Is Gathering Pace, but How Will This Impact the Global Economy and Wider Workforce?

In the past 12 months, the rapid expansion of AI across various aspects of our lives, both personal and professional, has significantly influenced...

Read More