8 min read
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Claudia De la Cruz: 8 Oct 2026, 16:06:51
A lot of small B2B businesses buy HubSpot expecting it to fix their marketing and sales problems on arrival. It won't. Buying the platform is the easy part. Making it work for your business requires a clear plan, clean data, defined processes, and...
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10 min read
Claudia De la Cruz: 8 Oct 2026, 16:04:35
A lot of recruitment businesses say they measure marketing. What they actually measure is activity: social posts published, emails sent, blog views...
9 min read
Paul Rawson: 1 Oct 2026, 10:56:08
B2B marketing has more data available than ever, but the battle to prove ROI is necessarily easier as a result.
6 min read
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Jo Perrotta: 23 Sept 2026, 14:47:48
Most of us love a bit of fast food. It’s convenient, it solves a problem quickly, and sometimes is just what you fancy (especially on a late night...
2 min read
Jo Perrotta: 22 Sept 2026, 14:43:52
Recruitment businesses still make money because good consultants are good with people. An obvious statement, I know. But it’s the part that gets lost...
8 min read
Claudia De la Cruz: 22 Sept 2026, 14:38:39
What Is CRM Data Enrichment? CRM data enrichment is the process of filling gaps in your existing contact and company records with additional data...
10 min read
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Leah Brotherton: 22 Sept 2026, 14:37:00
What campaign effectiveness really means in 2026 Campaign effectiveness is the ability of your marketing activity to create measurable commercial...
5 min read
Claudia De la Cruz: 22 Sept 2026, 14:34:41
You can generate more leads, publish more content and spend more on campaigns, but if your CRM is messy, your marketing will still struggle to do its...
11 min read
Claudia De la Cruz: 22 Sept 2026, 09:02:10
Why Most SME CRM Implementations Go Wrong Having worked with b2b businesses for over 15 years, I've seen the same CRM implementation mistakes play...
5 min read
Nina Lawman: 18 Sept 2026, 13:32:34
Writing a marketing to-do list on a Monday morning takes a particular kind of optimism.
