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5 min read
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Claudia De la Cruz: 12-Jun-2026 15:15:46
Most B2B businesses hold valuable client and prospect data in their CRM, but few are using it to drive consistent, targeted outreach, that's where workflow automation changes everything.
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10 min read
Claudia De la Cruz: 05-Jun-2026 13:21:03
You're running campaigns, nurturing candidates, and chasing clients, but can you actually prove what's working? For most recruitment agencies, the...
4 min read
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Jo Perrotta: 20-May-2026 09:54:38
When using AI, speed does not always equal efficiency or quality.
3 min read
Claudia De la Cruz: 12-May-2026 13:49:32
A practical guide to cleaning up CRM chaos in recruitment agencies and turning it into a growth asset.
6 min read
Jo Perrotta: 08-May-2026 11:36:20
Having worked in marketing for the best part of 25 years, I can’t begin to count how many times I’ve had the conversation with business leaders...
4 min read
Jo Perrotta: 30-Apr-2026 17:00:24
First off - what actually is brand sentiment? In simple terms, it is how people feel about your brand. Not whether they have seen it, but whether...
4 min read
Jo Perrotta: 23-Apr-2026 08:41:01
AI may make marketing feel faster, but it is by no means a shortcut to better results.
3 min read
Jo Perrotta: 13-Apr-2026 15:05:16
One of the easiest assumptions to make about AI is that it is cheap.
3 min read
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Leah Brotherton: 10-Apr-2026 12:49:18
Over the years at Marmalade, we’ve worked with recruitment businesses at all stages of growth. There’s one stage that consistently stands out.
3 min read
Paul Rawson: 17-Mar-2026 10:54:33
A few weeks ago, I wrote about why physical ABM works so well in recruitment.
