The Marmalade Marketing Blog

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Man sat at desk looking at tablet.

3 min read

6 Ways to Leverage LinkedIn For Your Recruitment Brand

Recruiters have utilised LinkedIn as a tool since it was officially launched way back in 2003. Nowadays, the platform is so much more than a place people go to upload their work history and look for jobs. In fact, in March 2022, LinkedIn, which is...

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Man in coffee shop looking at phone

4 min read

Recruitment Marketing ROI vs Measuring Marketing ROI

“If you can't measure it, you can't manage it.” - Peter Drucker Every CEO, MD and Director wants to know what they are getting from their investment...

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Four people sat around a desk smiling

6 min read

5 Marketing Channels that Recruitment Companies need to Prioritise in 2022

The recruitment sector is booming on a global scale, and whilst many businesses are making hay whilst the sun shines, with great success comes great...

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Woman stood at desk looking at laptop

3 min read

Who Do You Think You're Talking To?

I remember my mum asking me this question (or the more formal: "Don't take that tone with me, young lady!") when I was a child. I hadn’t said...

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Man behind camera on tripod

4 min read

4 Reasons Why Video is Key for Your Recruitment Marketing Strategy

For the recruitment marketers out there who have been utilising video as part of their digital strategies for a few years now, you may look back on...

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Woman sat at dest with laptop

2 min read

You are still not investing in Marketing?

The great rehire of 2021 is in full effect, and recruitment businesses are operating at maximum capacity as they navigate a highly candidate-driven...

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Woman and man sat in meeting room

4 min read

4 Things To Do Before Hiring a Marketer for Your Recruitment Business

While marketing has always existed in recruitment, a strategic approach to it is far from the norm. But, thankfully, this is changing.

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Group of people sat around table smiling

2 min read

How Company Culture Fuels a Candidate-Driven Market

In our lives, we hope to surround ourselves with the best people who have the biggest positive impact on our lives.

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Man sat looking at laptop

4 min read

How Mature is Your Marketing Function?

The sun is shining (pass the ice lollies!), and recruitment businesses are making hay again. But, what does this mean when the pendulum swings?...

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Three people sat looking at laptop

4 min read

Feed Your Business Back to Life - The Importance of a 'Healthy' Brand

‘This is your captain speaking, prepare for landing’ - a short sentence which usually packs a positive punch. It’s no secret that the majority of us...

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