The Marmalade Marketing Blog

Marmalade Attends The Global Recruiter Awards 2023

Nina Lawman: 14-Nov-2023 12:38:00

The Marmalade Marketing team had a fantastic time attending The Global Recruiter Industry Awards 2023. It was wonderful to get together with some of...

7 min read

Why Marketing and Sales Alignment Fails and How to Fix It

Claudia De la Cruz: 13-Nov-2023 11:31:22

The alignment between marketing and sales teams is essential. When marketing and sales work together, they can drive increased revenue and deliver an...

4 min read

The Role of Marketing Automation in Demand Generation: Streamlining Processes

Jo Perrotta: 23-Oct-2023 13:54:59

Don’t be scared off by the marketing buzzwords in this title! We’re here to tackle these topics and break them down for you.

1 min read

Unlock Recruitment Marketing Success with "The Art of Growing Your Business Through Marketing"

Jo Perrotta: 19-Oct-2023 11:55:00

In the recruitment industry, standing out from the crowd can be quite a challenge. With an abundance of digital tools that level the playing field,...

5 min read

Aligning Sales and Marketing with ABM: A Winning Partnership

Jo Perrotta: 16-Oct-2023 11:21:26

Aligning sales and marketing functions successfully may feel like a unicorn achievement for some managers.

4 min read

Demand Generation Marketing vs. Lead Generation Marketing: What's It All About?

Jo Perrotta: 11-Oct-2023 14:30:11

Understanding the nuances between different marketing strategies is crucial for growing your business effectively.

5 min read

Key Considerations for Selecting a Marketing Automation Platform

Claudia De la Cruz: 21-Sep-2023 11:55:54

When it comes to choosing a marketing automation platform for your business, there are several factors that you need to consider.

4 min read

The Marketer's AI Toolkit: Promises, Pitfalls and the Unavoidable Human Touch

Jo Perrotta: 25-Jul-2023 10:38:57

We’re more than halfway through a year where the news cycle has been dominated by AI, both as a topic and as the author, it seems.

3 min read

What's Stopping you from Measuring your Marketing Return On Investment?

Jo Perrotta: 07-Jun-2023 10:07:49

You know that marketing can make you money but so far you have struggled to provide any meaningful MROI. Social media analytics are all well and good...