12 min read
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Leah Brotherton: 19-Jun-2026 13:09:51
Most recruitment agencies have a marketing problem they don't talk about openly. They're running campaigns, posting on LinkedIn, sending emails, but nobody's quite sure whether any of it is actually connected to business goals. Marketing activity...
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5 min read
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Claudia De la Cruz: 12-Jun-2026 15:15:46
Most B2B businesses hold valuable client and prospect data in their CRM, but few are using it to drive consistent, targeted outreach, that's where...
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10 min read
Claudia De la Cruz: 05-Jun-2026 13:21:03
You're running campaigns, nurturing candidates, and chasing clients, but can you actually prove what's working? For most recruitment agencies, the...
4 min read
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Jo Perrotta: 20-May-2026 09:54:38
When using AI, speed does not always equal efficiency or quality.
3 min read
Claudia De la Cruz: 12-May-2026 13:49:32
A practical guide to cleaning up CRM chaos in recruitment agencies and turning it into a growth asset.
6 min read
Jo Perrotta: 08-May-2026 11:36:20
Having worked in marketing for the best part of 25 years, I can’t begin to count how many times I’ve had the conversation with business leaders...
4 min read
Jo Perrotta: 30-Apr-2026 17:00:24
First off - what actually is brand sentiment? In simple terms, it is how people feel about your brand. Not whether they have seen it, but whether...
4 min read
Jo Perrotta: 23-Apr-2026 08:41:01
AI may make marketing feel faster, but it is by no means a shortcut to better results.
3 min read
Jo Perrotta: 13-Apr-2026 15:05:16
One of the easiest assumptions to make about AI is that it is cheap.
3 min read
Leah Brotherton: 10-Apr-2026 12:49:18
Over the years at Marmalade, we’ve worked with recruitment businesses at all stages of growth. There’s one stage that consistently stands out.
