The Marmalade Marketing Blog

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5 min read

We Guess the Free Ride Is Over…ChatGPT Just Launched Paid Search

OpenAI's move to monetise ChatGPT search marks a turning point like we've seen before. From Reed's job boards to LinkedIn's premium features, every transformative platform eventually reaches the same crossroads: how to turn progress into pounds.

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3 min read

What Top-Performing Recruitment Agencies Do Differently With Events

There’s a certain kind of optimism that kicks in during January. You’ve got the best of intentions. You’re going to do things properly this year, not...

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7 min read

From SEO to GEO: How AI Is Rewriting Recruitment Marketing (With a Reality Check on Content Quality)

For years, recruitment marketers have lived a life of one rule: optimise for Google, rank for the exact keywords and take a good look at traffic. In...

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5 min read

The AI Maturity Model and Hype Cycle: The Definitive 8-Step AI Implementation Strategy

AI is rising to the fore and most certainly finding its momentum in 2025, as we can observe from Prime Minister Keir Starmer’s strong commitment to...

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4 min read

Podcasts as a Marketing Tool for Growth-Focused Recruitment Businesses

Podcasts offer a unique platform for reaching out to potential clients and candidates, providing a medium for in-depth discussions and engagement...

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3 min read

Our MD Leads Way in Forging AI Policy With Power To Unlock Massive Growth for Thousands of UK SMEs

Our MD Jo Perrotta, recently attended a dynamic 12-hour AI themed Hackathon which culminated in a visit to Number 10 Downing Street last December....

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3 min read

AI Joyriding: The Pros, Cons and Guardrails We Need

The AI revolution isn’t just coming, it’s here. Tools like ChatGPT and Canva’s Magic Studio have moved from novelty to necessity in record time. The...

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3 min read

Why Productisation is Key to Recruitment Success in 2025

The recruitment industry is set to experience a transformative shift with the increasing adoption of productisation. But what exactly is...

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3 min read

How to Build a Successful Personal Brand in Recruitment

A personal brand is no longer just a nice-to-have, it's a must-have. A strong personal brand allows your recruitment consultants to stand out in a...

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4 min read

How Recruitment Agencies Can Win More Clients with Account-Based Marketing

Understanding Account-Based Marketing in recruitment ABM is not just a buzzword; it's a strategic approach that aligns marketing and sales to focus...

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